Here is the short answer:
With a grain of salt.
And, with the understanding that much of what is written on review websites is merely one provider bashing another. While many bad SMP reviews are legitimate, many of them are not.
As a pioneer of this industry with a vision for SMP as the first stigma-free hair loss solution with mainstream social acceptance, I have always found the practice of online bashing to be short sighted. For an industry that is so new, the classless practice of throwing mud at competitors serves more to cast doubt on SMP in general and to erode credibility.
Consider this analogy: imagine if, when LASIK had first started to gain some market traction, “LASIK provider A” had publicly posted on review websites that “LASIK provider B” performed procedures that caused patients to go blind. Would anyone reading the review go to “LASIK provider B”? No—but they also would be far less likely to get the procedure from “LASIK provider A”, or anywhere else providing LASIK for that matter.
Although I have corrected the work of every major SMP provider and countless individual practitioners, you will never see me post images of their botched SMP in an attempt to cast aspersion on these providers. Doing so would not make me look good…it would make SMP look bad and could discourage those who need SMP the most from seeking treatment.
Believe it or not…over the years, I have sustained many false reviews as new providers tried to leverage my reputation and track record by stepping on it. Some have even used review profiles as a way to solicit business (see below):
Over time, genuine client satisfaction and technical excellence prevail over cheap marketing games. As I am fond of saying…I like my SMP karma.
Here is another sad fact about human behavior: we tend to focus on the negative. This means that a disproportionate percentage of reviews in general, across all industries, are heavily slanted to the negative.
Here is what I want for all of my SMP clients: an EXHALE. I want them to forget about their hair loss. I do not necessarily want my clients doing battle for me on SMP forums and reviews sites. I want them to be living life head first.
If you are an SMP candidate and come across a troubling review about an SMP provider, ASK them about it. And, if you don’t like their answer, keep looking. However, I encourage you to not allow a bad review, which might be a complete fabrication, to keep you from enjoying the benefits of proper SMP. SMP changes lives and expert SMP practitioners can be identified through conscientious research.
Notwithstanding my disdain at false reviews, I recognize the reality that the SMP industry is heavily populated with inexperienced practitioners who fully deserve the poor reviews they receive.
I cannot overstate the importance of researching the pedigree of your SMP provider. Make sure that the specific practitioner who performs your procedure has the hundreds of hours of hands-on SMP experience required to give you a natural and undetectable solution. As I’ve explained previously, tattoo experience and permanent cosmetics experience is NOT the same as SMP experience, and the vast majority of SMP providers are people in this category who have been “trained” over a weekend workshop or online.
Though these inexperienced practitioners deserve their poor reviews, just remember: SMP reviews sites are in and of themselves, an open forum for plenty of false information and should be taken with a grain of salt.
This is “BRAVI: Choose Your Scalp MicroPigmentation (SMP) Provider with Care” by BRAVI Scalp MicroPigmentation on Vimeo, the home for high quality videos…